And Starbucks is no exception to this rule. 'Tis the season, at least that's what they said on November 1, in a promotional email to celebrate the return of the red cups and holiday beverages.
That's right, the Chestnut Praline, Eggnog, Gingerbread and Caramel Brulée lattes are back!
Of course we know Christmas is on the way, but can we actually get through Thanksgiving first before we start singing Christmas carols and enjoy our favorite holiday beverages. Is that simply too much to ask? Does Halloween not deserve a mourning period? No? We're just going to go straight to Christmas, sorry not sorry Thanksgiving, okay cool.
But the excitement towards the red cups and holiday beverages raises a valid question. Do the actual dates of when the seasons start and finish matter? Or does Starbucks actually determine it? Because I'm pretty sure it wasn't fall yet when the Pumpkin Spice Latte came out, but once it did everyone declared it was fall and headed to their nearest pumpkin patch.
We all throw a fit when the stores put their Christmas decor and items up in advance but no one seems to care that Starbucks holiday beverages were available pretty early this year. Because it is certainly it is not winter yet, but somehow it already feels like it. Is this because of the cooling weather here in Southern California? Or is it all because of the beautiful red cups and the wonderful holiday beverages?
Now assuming that you don't live under a rock, you probably have heard of all the flak that Starbucks is getting because of their red cups. Raise your hand if you are completely sick of this nonsense and could care less about being offended by a red cup. Blah blah war on Christmas. Who cares if your cup doesn't have a snowman or a snowflake on it, move on and enjoy your god damn coffee. This "controversy" does not even matter, especially when there are much more serious things going on in our world today.
What's way more important, is how these cups and drinks have an effect on all of us. For some of us, they show us which season it is and even put us in the holiday spirit. Others love to complain about the cups while others don't see the big deal and hardly care at all.
Personally, I have no idea what makes these red cups so special and such a hot topic but they are. When they first came out, there was a Snapchat Geotag dedicated to the "first red cup." Now there are other Starbucks sponsored Geotags promoting the red cups. Also on Twitter, when the hashtag #RedCup or #RedCups is used a little red cup hashflag appears next to it. Plus we all know that social media is filled with pictures of these cups. And yes, I am guilty of posting a few, but I know most of you have too.
Currently Starbucks has a holiday beverage promotion going on: the Keep The Cheer Going card. If you buy a grande holiday espresso beverage you'll get a sticker for your card. When you get five stickers, you get a grande espresso beverage for free! This promotion started on November 16 and will last until Christmas (December 25). Pretty cool right? I don't know about you, but I plan on taking advantage of this!
Besides all of the promotion and controversy over the red cups, let's not forget the most important part of those cups. The yummy goodness that is inside them. So this season, enjoy a holiday beverage with someone you care about and enjoy the good times. Until next time.
No comments:
Post a Comment